Plastic Uncle Bens Rice Box
Masterfoods brief was to provide them with a product to promote the sale of their 5 kilo pack of Uncle Ben's rice.
The product we selected came from our range of IdenticlipTM Gastronorm sized containers. Customised with the Uncle Ben's logo and packed with Masterfood's promotional literature our solution proved a great success, so much so that the promotion which originally had been intended solely for the UK was rolled out in Europe.
A different size of container was used for a similar promotion in the Republic of Ireland.